skip to content

Stop Guessing about Your Stakeholders.
See them Clearly.  

Your stakeholders are people, not categories. And in today’s world, their expectations are high. Approach them in a way that feels generic or irrelevant and they’ll tune you out or, worse, call you out.

But how do you get to the root of who your stakeholders really are and what they need from you?

Introducing TruViewIQTM

Imagine: Predicting sentiment shifts, uncovering hidden opportunities, and mitigating risks—all with unparalleled stakeholder clarity.

DDC’s proprietary TruViewIQ methodology—born out of our 25-year obsession with audiences and powered by AI—goes beyond simple relationship definitions like customer, employee, donor, shareholder, or supplier.  Beyond simple labels like Republican or Democrat. Beyond simple media consumption.

We decode your stakeholders: the influencers that move them, the communities they belong to, and the values they hold dear. We decipher what it all means—and what you need to do about it.  And we do it all through a political lens—because everything is political.

Get to Know TruViewIQTM

 

TruViewIQ Changes Your Game

Inoculate your brand against reputational risks as the political environment continues to shift

Deploy more targeted, nimble campaigns that focus your resources where they will have the greatest impact

Connect with a wide range of stakeholders in more authentic ways to drive faster ROI

Deliver more measurable results across all online and offline channels

Featured Service:

Misinformation Management

Misinformation is multiplying. Newspapers are disappearing at an alarming rate. The new media outlets are anonymous or uninformed social media users who can post anything at any time. Fake news sites are proliferating unchecked.

Misinformation often drives or perpetuates crisis.

TruViewIQ’s Misinformation Management platform uses the power of AI to parse conversations from across the Internet and identify common themes and voices that could create or drive crisis for your brand. Misinformation isn’t going anywhere but our platform allows you to proactively manage threats to your reputation, manipulation of your issues, and risks to the public trust in real time. Learn more.

 

Explore All of TruViewIQ

DDC’s proprietary methodology aggregates complex audience insights and transforms them into clear stakeholder management and engagement strategies that generate tangible results for your business.

How well do you know who your real stakeholders are—the ones who are going to have the greatest impact on your issues, reputation, and goals? You may not know as well as you think you do, and that leaves you vulnerable.

We start by building a true map of your stakeholder universe—the audiences and individuals you need to prioritize, their current touchpoints and perceptions, how persuadable they are.  And then we leverage the right mix of our TruViewIQ insights to help you create a stakeholder experience that’s not just comprehensive but also flexible enough to cater to everyone. From sparking interest to inspiring action and advocacy, we show you how to make your most important stakeholders feel seen and heard so they’ll help you deliver positive outcomes.

 

Every choice your stakeholders make, every opinion they form, every policy they champion happens in context: the conversations they’re part of, the influencers who are shaping their perspective, and the seemingly unrelated factors that affect how they view you and your issues.

We capture boots-on-the-ground, local intelligence from our nationwide network of field partners who maintain deep connections into the political circles and community groups your audiences belong to. We combine those human insights with sophisticated digital intelligence to help you see the full context of your stakeholders’ behaviors—and hone in on opportunities and liabilities you might not be aware of.

Politics influence consumer attitudes and choices more every day. The products people buy, the companies they work with, the brands they invest in…all are just as much a political statement as their vote.

We help you understand how that dynamic plays out from audience to audience and issue to issue. We make sense of what it means for your brand and reputation—both the risks it creates and the rewards it can lead to—and show you what you can do about it.

The old axiom of “the message is the message” just doesn’t work anymore. Stakeholders who don’t like or feel disconnected from what you’re saying can become threats to your success in ways they couldn’t 15 or 20 years ago.

We help you understand what your audiences need to hear to move them on your issues, strengthen their connection to your brand, inoculate them against the effects of opposition messaging, and transform positive opinions into positive action.

Even the best message doesn’t matter unless it reaches the right people at the right time.  Today’s audiences have an unprecedented ability to self-select which messages get to them, let alone influence them.

We identify the outlets, the messengers, the formats that can drive your messages home for each of the audiences you need to reach—so your content has the impact you need it to.

When every stakeholder needs to feel like you’re speaking directly to them, how do you build programs and campaigns that speak to a wide range of audiences without becoming unmanageable and unsustainable?

We build custom audience profiles that hone in on the most important segments of your stakeholder universe and enable you to scale up your programs efficiently without losing the personal impact your stakeholders expect.

TruViewIQ is the game-changer.

Stop guessing. Start winning.